In this episode of the Corporate Entrepreneurship – Audencia MBA Podcast, we examine why many AI pilots struggle to generate real business revenue, while also highlighting where companies are getting it right.

The discussion is structured around two complementary perspectives. One speaker focuses on what often goes wrong when AI is implemented in organizations, including challenges related to ownership, integration, and change management. The other highlights successful practices, showing how some companies are effectively using AI to improve efficiency, decision-making, and scalability.

The episode then explores practical applications of AI in the customer support sector and the fashion industry, illustrating how AI is being used to enhance customer interactions, optimize operations, and support platform-based business models.

Through a corporate entrepreneurship lens, this conversation emphasizes that AI success depends less on technology alone and more on how organizations align strategy, people, and processes to create sustainable value.

Let's go 1v25 by Setuniman -- https://freesound.org/s/715598/ -- License: Attribution NonCommercial 4.0