Anna Elkina is a Doctoral Candidate at the University of Turku (Finland). She holds specialist degree from St.-Petersburg State University and Candidate of Science degree in economics from Volgograd State University (both in Russia) and has 10 years’ experience of teaching economic theory. In her doctoral study, Anna examines the process of constructing entrepreneurial identity through entrepreneurial experience. She applies autoethnographic approach and examines real-life experiment in which she tries to set up her own business. In her current research, she focuses on the process of choosing and applying autoethnography as the method of research in entrepreneurship studies.