Christel Droogmans
A »er spending 31 years in the financial sector and holding posi6ons of responsibility, Christel Droogmans decided a few years ago to take a turn in her professional life. Her goal? To align herself with her values and bring her energy to a project that contributes to building a more sustainable society that cares for humanity. In 2018, she co-founded Yuman with Quen6n de Crombrugghe, a project whose mission is to provide consumers exclusively with goods and services from the circular economy. Christel shares with us the story of this impact-driven project, her desire to become a change agent, and an ambassador for a more ethical consump6on mode.

YUMAN
« The story of Yuman begins in 2017. We observed the prolifera6on of short-circuit organic stores and the joy of consumers who embraced these new concepts. We discovered that Sweden was already one step ahead… with a sustainable shopping center. And why not in Belgium? More and more entrepreneurs are developing new products and services in sustainability and the circular economy to limit the use of the planet’s resources. An increasing number of consumers want to consume differently and understand what they are consuming. So, we launched a concept that brings entrepreneurs and consumers together!
Before Yuman, it was impossible to shop circular or sustainable in Brussels. The offer of products and services was highly fragmented, requiring mul6ple trips. Yuman addresses this issue by offering a variety of solu6ons dedicated to circular economy concepts in one place. We provide a ‘one-stop shopping’ experience that promotes the emergence of new circular economic models, creates local jobs, and reduces the number of trips within the city.”
« Yuman consists of 2 stores within Brussels, a diverse range of offerings, and an increasing number of customers embracing a sustainable consump6on lifestyle! »

Podcast recorded by Elisa de Clermont, Anaelle Furio, Chloé Doireau, Jeanne Gabriel, Sidwell Devossel, Lina Driss