After 2 years of business preparation, ECG, at Intégrale (Paris), Lancelot entered Audencia Business School in 2018 in the Grande Ecole Program. Passionate about project launches and an entrepreneur at heart, the latter has always harbored the hope of one day creating his own business. As part of Audencia’s entrepreneurial specialization, and in collaboration with a friend and fellow student Jacques Alibert, Lancelot conceived the idea of Friguant in 2021. Winners of the Audace competition the same year, the two friends arrived on the market of Tech with a revolutionary new solution for the Textile sector, with a strong social and environmental impact.
Fringuant is today a start-up headed by 4 employees who share the presidency of the company. Successfully raising funds of more than 150,000 euros in 2022, the company continues to expand. Today it has 10 members.
Fringuant is a personalized recommendation solution for sizes and cuts for clothes purchased online. When purchasing clothing on a product page, the customer will be able to scan themselves directly, using their smartphone camera, to obtain a personalized solution based on their body shape and the exact dimensions and material of each item of clothing. . This data is collected upstream by Fringuant, which is obliged to work with the brands one by one, in order to implement a precise solution. Thus the software created by Fringuant and adapted to the collection of each brand will allow the user to try on the garment remotely.
The ecological and social dimension is therefore very important in the creation of this project. Fringuant’s prism is to put Tech, AI and its knowledge of algorithms to the benefit of a textile industry that is very little advanced on these subjects. The fashion sector is the 2nd most polluting industry in the world. So at the heart of the creation of Fringuant is the desire to fight against the disastrous environmental impact represented by the return of clothing. Counting in tens of thousands of tons, 1/3 of the clothes are now returned, which would correspond to a Paris-New-York round trip for 1 year.
In addition, among returned products, -50% of returns are put back on sale. Often too expensive to recondition, it is easier today and less expensive for a manufacturer to send these clothes abroad to destroy them.
Friguant’s objective is therefore to push brands to standardize their clothing sizes and cuts while at the same time reducing returns of textile orders from individuals thanks to its remote fitting software.
Emerging on the market, the company has a promising future. Tech and data storage have become the new black gold of the 21st century. Fringuant has already started partnerships with several brands such as 17h10 (tailor brand) and Vanessa Bruno. The results are satisfactory although some things still need to be improved. But as its co-founder, Lancelot Convert, reiterated, the company is built for the long term. And even if for the moment the company is not positioned as profitable, it remains hopeful and has set itself the primary objective of having a strong social and environmental impact in the long term.

Un podcast enregistré par Iris Convert, Hélène Duvoux, Eglantine Gouverneur, Marie Piechnik, Amélie Samson & Johanna Schwartz